EP 261 | Get Different Marketing for Interior Designers with Mike Michalowicz

February 15, 2022

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Is your interior design marketing getting ignored?

In this episode, Kimberley Seldon is joined by entrepreneur and author Mike Michalowicz to explore how interior designers can stand out in a crowded market by creating marketing that actually gets attention.

Most marketing fails because people naturally filter out what feels generic or irrelevant. Mike shares practical strategies to help designers identify their ideal clients, market more strategically, and build a brand that feels distinctive and memorable.

If you want your marketing to generate stronger leads and better client connections, this episode will help you think differently.

What you’ll learn in this episode:

• How to identify your best clients based on revenue and relationship quality
• Why understanding where your ideal clients gather improves marketing results
• How to avoid creating “highly ignorable” marketing
• Why studying successful marketing examples can sharpen your own strategy
• The importance of leaning into your authentic personality and brand
• How to choose the right marketing platforms and tactics for your audience
• Why creative, unexpected outreach can make you more memorable
• How to use measurable “keys” to track marketing effectiveness

 

TAKE AWAY

Read the book, Get Different by Mike Michalowicz

About Mike Michalowicz

By his 35th birthday, Mike Michalowicz had founded and sold two multi-million dollar companies.

Confident that he had the formula to success, he became a small business angel investor… and proceeded to lose his entire fortune. Then he started all over again, driven to find better ways to grow healthy, strong companies. Mike has devoted his life to the research and delivery of innovative, impactful entrepreneurial strategies to you.

Mike is the creator of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit. He is the creator of Clockwork, a powerful method to make any business run on automatic. In his 2020 release Fix This Next, Mike details the strategy businesses can use to determine what to do, in what order, to ensure healthy, fast, permanent growth (and avoid debilitating distractions). His latest book Get Different (released September 21, 2021) will give you the tools to stand out in any market.

Today, Mike leads two new multi-million-dollar ventures, as he tests his latest business research for his books. He is a former small business columnist for The Wall Street Journal and business makeover specialist on MSNBC. Mike is a popular main stage keynote speaker on innovative entrepreneurial topics; and is the author of Get Different, Fix This Next, Clockwork, Profit First, Surge, The Pumpkin Plan and The Toilet Paper Entrepreneur.

www.MikeMichalowicz.com

Thank you to our Sponsor!

Daniel House Club

Created by designers for designers, Daniel House Club maximizes your potential for profits and creative satisfaction by providing everything you need to source the products you want and manage your design business.

Visit danielhouse.club/bod to save 50% off your first year of Pro or Pro+ membership.

 

What DHC members are saying:

“Daniel House Club has been a game changer for me. It’s so quick and easy with a lot of brands that we’ve wanted to use but didn’t have accounts with. Their customer service is top notch whenever I have questions. It also keeps my clients happy because I can manage their expectations on shipping with the Daniel House Club 10% flat rate.”  ~ Pro+ Member, Trish Bonney

“I have come to totally rely on Daniel House Club for my business. They are my first stop to source a variety of items for each project. I know their customer service team will help me with any obscure questions and even go the extra mile to ensure items arrive at the right time.”  ~ Pro+ Member, Rose-Marie William

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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