EP 284 | Two Hats, One Brand with Leia T. Ward

August 2, 2022

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Many staging professionals are approached by clients to continue the relationship by decorating the new home. It’s a big transition, because although these two businesses (staging and design) are compatible, they require vastly different procedures and different business models. In this episode, you’ll hear from Leia T. Ward, a Connecticut design professional who recently added design and decorating to her successful staging company.

In this episode we learn:

  • staging and design are compatible businesses, but the business models are vastly different
  • an advantage of staging is the instant gratification
  • define your aesthetic and stick to it
  • never watch the competitors—focus on you
  • be a mentor and teach newbies how to run a business
  • treat your vendors like gold



“You do you. Keep your blinders on and stay true to your own ideas and aesthetic.”

About Leia T. Ward

Leia T. Ward, founder & principal of LTW Design, an award-winning staging design firm specializing in exclusive luxury properties. Leia was named one of the ‘Top 10 Luxury Stagers’ in the country. Leia has a remarkable talent for blending textures, natural light, and clean lines in every project. The LTW brand has a signature style of casual sophistication, creating calm and beautifully balanced spaces through her trademark aesthetic of clean lines, bold neutrals, and layered textures. 


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