EP 284 | Two Hats, One Brand with Leia T. Ward
August 2, 2022
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Many staging professionals are approached by clients to continue the relationship by decorating the new home. It’s a big transition, because although these two businesses (staging and design) are compatible, they require vastly different procedures and different business models. In this episode, you’ll hear from Leia T. Ward, a Connecticut design professional who recently added design and decorating to her successful staging company.
In this episode we learn:
- staging and design are compatible businesses, but the business models are vastly different
- an advantage of staging is the instant gratification
- define your aesthetic and stick to it
- never watch the competitors—focus on you
- be a mentor and teach newbies how to run a business
- treat your vendors like gold
DESIGN INTERVENTION
“You do you. Keep your blinders on and stay true to your own ideas and aesthetic.”
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