EP 284 | Two Hats, One Brand with Leia T. Ward

August 2, 2022

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Many staging professionals are approached by clients to continue the relationship by decorating the new home. It’s a big transition, because although these two businesses (staging and design) are compatible, they require vastly different procedures and different business models. In this episode, you’ll hear from Leia T. Ward, a Connecticut design professional who recently added design and decorating to her successful staging company.

In this episode we learn:

  • staging and design are compatible businesses, but the business models are vastly different
  • an advantage of staging is the instant gratification
  • define your aesthetic and stick to it
  • never watch the competitors—focus on you
  • be a mentor and teach newbies how to run a business
  • treat your vendors like gold

 

DESIGN INTERVENTION

“You do you. Keep your blinders on and stay true to your own ideas and aesthetic.”

About Leia T. Ward

Leia T. Ward, founder & principal of LTW Design, an award-winning staging design firm specializing in exclusive luxury properties. Leia was named one of the ‘Top 10 Luxury Stagers’ in the country. Leia has a remarkable talent for blending textures, natural light, and clean lines in every project. The LTW brand has a signature style of casual sophistication, creating calm and beautifully balanced spaces through her trademark aesthetic of clean lines, bold neutrals, and layered textures. 

www.ltwdesign.com

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