EP 350 | Innovate with Joanne Swisterski
November 14, 2023
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Innovators see challenges as opportunities. That’s what our guest today, designer Joanne Swisterski tells us. When there is a problem that can’t be solved, she does a deep dive and sets out to create solutions or at least, workarounds. These solutions can range from small daily tasks that can be MacGyver-ed into submission, to huge challenges that, once solved, turn into new business opportunities. Are you an innovator?
In this episode we learn:
- if someone else is capable of doing it, so are you
- nothing will get done if you wait for someone else to do it
- the sooner something you find intimidating is demystified, the more empowered you’ll feel
- hire a specialist for each task
- before you buy a new software, check out the comments on reddit
DESIGN INTERVENTION
‘Bird by Bird’ – It basically means ‘one step at a time.’ It’s the title of a book, and the author tells a brief story about her brother being in distress when he fell behind on a school project, which was to do a summary on one bird a day during summer break. She overheard his dad one day telling him, it’s alright, you can catch up. Just go bird by bird.
Now, whenever a task seems daunting or overwhelming, or infuriatingly repetitive, I just tell myself ‘bird by bird.’
Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.