EP 390 | Marketing Musts with Vanessa McQuade

August 20, 2024

Listen Now

Yes, it is possible to generate high quality leads that convert to sales. By carefully tracking your return on investment and working in tandem with your marketing partner, you can see real results. Start by knowing the key questions you should be asking any marketing partner. 

In this episode we learn:

  • marketing that’s generic doesn’t work, find a unique position
  • know your qualification rate, closing rate, average sale, and gross margin
  • niche down to create a specific goal for your marketing professional
  • tie every lead to its exact source and know how much revenue each lead has generated
  • understand how you rank relative to your peers in the industry when it comes to marketing spend, ROI, and overall growth performance
  • know the questions you need to ask any marketing partner.

 

DESIGN INTERVENTION

When you’re speaking to everyone, you’re speaking to no one. It’s better to niche.

 

TAKE AWAY

Marketing Company Checklist

What Converts

 

WATCH ON YOUTUBE

 

About Vanessa McQuade

As part owner of Intrigue, Vanessa has had the opportunity over the last 12 years to help businesses get noticed and connect with their best clients. Her team specializes in providing support to businesses that focus on home renovation, home construction and landscaping. She is also on the Board of Directors for St Joseph’s Health Centre Foundation Guelph and has two little ones at home who keep her on my toes.

www.intrigueme.ca

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Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

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