EP 390 | Interior Design Marketing: How to Generate Leads That Convert with Vanessa McQuade

August 20, 2024

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Struggling to turn marketing efforts into real, paying clients?

In this episode, Kimberley Seldon is joined by Vanessa McQuade to break down what actually works when it comes to interior design marketing. Because generating high-quality leads isn’t about doing more—it’s about doing the right things, tracking results, and working strategically with the right partners.

From understanding your numbers to refining your niche, this conversation will help you move beyond guesswork and start making data-driven decisions that lead to real growth.

If you want better leads, stronger conversions, and measurable ROI from your marketing, this episode shows you where to focus.

What you’ll learn in this episode:

  • Why generic marketing fails—and how to create a unique market position
  • The key metrics every interior designer should track (qualification rate, close rate, average sale, gross margin)
  • Why niching down leads to stronger, more effective marketing
  • How to track every lead back to its source—and measure true ROI
  • How to evaluate your marketing performance against industry benchmarks
  • The essential questions to ask before hiring a marketing partner

 

DESIGN INTERVENTION

When you’re speaking to everyone, you’re speaking to no one. It’s better to niche.

 

TAKE AWAY

Marketing Company Checklist

What Converts

 

WATCH ON YOUTUBE

About Vanessa McQuade

As part owner of Intrigue, Vanessa has had the opportunity over the last 12 years to help businesses get noticed and connect with their best clients. Her team specializes in providing support to businesses that focus on home renovation, home construction and landscaping. She is also on the Board of Directors for St Joseph’s Health Centre Foundation Guelph and has two little ones at home who keep her on my toes.

www.intrigueme.ca

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Thank you to our podcast sponsor, Daniel House Club!

DHC simplifies your design business, offering everything you need in one place. No more wasting time managing orders—they’ve got it covered, so you can concentrate on creating beautiful spaces. Plus, they offer some of the best trade pricing on top brands like Four Hands, Currey & Co., and Hudson Valley lighting with flat-rate shipping.

To join, visit DanielHouse.Club and use code BOD2024 for 50% off of your first year of their Pro+ Membership. And for you longtime members of DHC, they want to reward you for your loyalty. Use code HIGHPOINT2024 at checkout to receive 10% off the value of your next order.

Join Daniel House Club now and experience how easy managing your design business can be.

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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