EP 392 | High Point Market ROI: How Interior Designers Get Results with Tammy Covington Nagem

September 3, 2024

Listen Now

Is attending High Point Market worth the investment for your interior design business?

In this episode, Kimberley Seldon is joined by Tammy Covington Nagem, CEO of High Point Market Authority, to break down how designers can maximize their return on investment. From sourcing products to building relationships and expanding knowledge, Tammy introduces the “three-legged stool” of ROI: products, education, and networking.

If you’re planning to attend High Point Market—or wondering if you should—this episode will help you approach it strategically so you get real business results, not just inspiration.

What you’ll learn in this episode:

  • How to maximize ROI from High Point Market as an interior designer
  • Why planning ahead is critical to making the most of your visit
  • How to use exhibitor profiles to book showroom appointments
  • What educational and networking events are worth attending
  • How the MyMarket app helps you organize your schedule efficiently
  • Why travel planning support can simplify your entire experience

 

DESIGN INTERVENTION

I’ve found the advice my mother gave me growing up to be applicable in almost every phase of my life: follow your gut. When faced with a decision, it’s always good to research your subject matter and talk to others who’ve had similar experiences, but in the end, trust yourself. Thanks, Mom!

 

WATCH ON YOUTUBE

About Tammy Covington Nagem

Tammy Covington Nagem was named president and chief executive officer (CEO) of the High Point Market Authority (HPMA) in 2023, overseeing strategic business development, marketing and operations for the world’s largest home furnishings trade show.

Nagem and her 13-person team manage onsite logistics for nearly 75,000 global visitors to High Point Market each spring and fall, and are responsible for educational programming, way finding, large-scale entertainment events and hospitality.

www.highpointmarket.org

Instagram | Facebook | LinkedIn 

Thank you to our podcast sponsor, Daniel House Club!

DHC simplifies your design business, offering everything you need in one place. No more wasting time managing orders—they’ve got it covered, so you can concentrate on creating beautiful spaces. Plus, they offer some of the best trade pricing on top brands like Four Hands, Currey & Co., and Hudson Valley lighting with flat-rate shipping.

To join, visit DanielHouse.Club and use code BOD2024 for 50% off of your first year of their Pro+ Membership. And for you longtime members of DHC, they want to reward you for your loyalty. Use code HIGHPOINT2024 at checkout to receive 10% off the value of your next order.

Join Daniel House Club now and experience how easy managing your design business can be.

Subscribe to the Podcast

Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

|