EP 396 | How Interior Designers Get Clients: Build Your Appointment Engine with Nikki Nash (Part 1)

October 1, 2024

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If you’re not consistently attracting new clients, it’s time to look at your appointment engine.

In Part 1 of this conversation, Kimberley Seldon is joined by Nikki Nash to introduce the concept of an “appointment engine”—a simple but powerful framework for generating leads and turning interest into real opportunities.

Because every interior design business already has an appointment engine. The question is whether it’s working for you… or against you.

This episode focuses on the foundational steps: where to show up, how to get noticed, and how to start meaningful conversations with the right clients.

What you’ll learn in this episode:

  • Why every interior design business has an appointment engine (even if it’s not intentional)
  • How to identify where your ideal clients are—and show up confidently
  • How to capture attention with a clear, consistent offer
  • Why strong messaging is critical to starting client conversations
  • How to move from visibility to initial connection
  • The early steps to building a reliable client acquisition system

 

DESIGN INTERVENTION

There’s a big difference between making money (revenue) and creating wealth. You must first make money to cover your lifestyle. The key is to do this in under 20 hours a week. Then you must use the rest of your time learning and implementing wealth creation strategies which are often the acquisition of cash flow positive appreciating assets.

 

WATCH ON YOUTUBE

About Nikki Nash

Globe-trotting Jersey girl, Nikki Nash now calls sunny St. Petersburg, FL, home. A lover of superheroes, sci-fi, and British murder mysteries, she’s your go-to gal not just for marketing but also for Marvel marathons, card games, and globetrotting adventures with family and friends.

With over 18 years in marketing and branding for both Fortune 100 companies and small businesses, Nikki helps business owners get more dream clients online.

https://nikkinash.co

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Thank you to our podcast sponsor, Daniel House Club!

DHC simplifies your design business, offering everything you need in one place. No more wasting time managing orders—they’ve got it covered, so you can concentrate on creating beautiful spaces. Plus, they offer some of the best trade pricing on top brands like Four Hands, Currey & Co., and Hudson Valley lighting with flat-rate shipping.

To join, visit DanielHouse.Club and use code BOD2024 for 50% off of your first year of their Pro+ Membership. And for you longtime members of DHC, they want to reward you for your loyalty. Use code HIGHPOINT2024 at checkout to receive 10% off the value of your next order.

Join Daniel House Club now and experience how easy managing your design business can be.

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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