EP 410 | A Novel Idea with Heather Peterson

January 7, 2025

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Maybe it’s time to make your approach to marketing stand out. How can we do that? Well, first of all, says our guest Heather Peterson, have fun. A playful and novel approach will get your client’s attention. Just make sure you know exactly which type of client you’d like to work with first.

In this episode we learn:

  • speak to few, not many
  • be specific about the work you showcase and speak directly to the exact type of client you want
  • stay top of mind by frequent connection points
  • a book is a great opportunity to share recent work with past clients
  • sow seeds, rather than opting for a single blanket mailing
  • package any gifts thoughtfully, so they’ll stand out
  • make it easy for the client to say yes to your offer by supplying them with things they can easily share

 

DESIGN INTERVENTION

The advice that I think of often and wrestle with continuously is this: If you speak to everyone, you speak to no one.

Interior design is all about fit, and the more clearly you can define your work and your service, the more clearly you can identify your ideal client, the more you can create the right fit.

 

WATCH ON YOUTUBE

 

About Heather Peterson

Heather is the mix master and principal designer behind Heather Peterson Design. Heather and her Minneapolis-based team work to translate clients’ individual tastes and lifestyles into homes that are effortlessly stylish, functional, and truly personal to them. A Columbia University-trained art curator whose past lives include stints as a Real Simple photo editor and in public arts, Heather uses her trained eye and sense of story to create balanced, thoughtful, and distinctive spaces.

www.heatherpetersondesign.com

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Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

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