EP 416 | Which Projects Are Most Profitable? How Interior Designers Use Data to Earn More with LoriAnn Kuntz

February 18, 2025

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Tracking overall profitability is a good start—but sophisticated design businesses go deeper. In this episode, Kimberley Seldon is joined by LoriAnn Kuntz to explore why tracking profitability by project is one of the most powerful ways interior designers can improve financial health and make smarter decisions.

Not all projects generate the same margins, even when revenue looks similar on paper. Understanding which types of work actually deliver profit allows you to refine your services, focus marketing efforts, and stop guessing about what’s “worth it.” This conversation breaks down how to look at your numbers without fear—and how to stay engaged financially even when you have professional support.

If you want to stop relying on instinct and start using data to guide growth, this episode shows you where to look and why it matters.

What you’ll learn in this episode:

  • Why tracking profitability by project leads to smarter marketing decisions
  • How to identify which project types deliver the strongest margins
  • Why understanding your P&L is essential—not optional
  • What to look for in a bookkeeper who tracks by project
  • Why business owners must stay financially involved, even with an accounting team

 

DESIGN INTERVENTION

Don’t look at anything as a failure. Every defeat brought you to where you are.

 

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About LoriAnn Kuntz

LoriAnn is the owner and CEO of Profit Priority, a boutique accounting and fractional CFO firm helping creatives go from unsure to unstoppable when thinking about their finances. With over 8 years of experience in accounting and small business finance, she has the insight and experience to help you up-level your business while removing the stress and burden of managing your finances. Whether you are just starting out or you have been in business for years, her mission is to help creatives feel peace about their numbers while growing their profit and confidence. Business aside, LoriAnn is really just a Midwest gal obsessed with running, reading, iced coffees and spending time on the farm with her two little kiddos.

www.profitpriority.co

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Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

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