EP 420 | Community with Laurie Laizure

March 18, 2025

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Building strong connections opens up new opportunities and drives business growth. The Interior Design Community embodies this idea. Today’s guest, Laurie Laizure shares her experience in supporting the interior design field by connecting designers and nurturing those relationships.

In this episode we learn:

  • focus on video marketing, targeted toward your ideal client
  • reconsider self-naming your business, as it might impede a future sale
  • there are enough clients in the 1% for every designer to have 7 jobs annually
  • use your platform to address potential clients’ concerns upfront

Design Edge | March 27-28 | Where designers meet manufacturing excellence. Learn more >>

 

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About Laurie Laizure

Laurie is the founder of Interior Design Community, a thriving place where those working in the interior design and home decor industry connect to learn, share, and grow their businesses.

We feel accomplished when two people we’ve introduced meet and help one another get better. As an industry, we struggle with so many of the same issues, regardless of whether you are from Boston or Bangladesh.

Laurie loves good books, stiff cocktails, sunsets on beaches, and traveling abroad. She also loves meeting new people and having interesting conversations.

www.interiordesigncommunity.com

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Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

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