EP 420 | Community: How Strong Connections Drive Growth in Interior Design with Laurie Laizure
March 18, 2025
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Strong businesses are built on strong relationships. In this episode, Kimberley Seldon sits down with Laurie Laizure to explore how community—when nurtured intentionally—creates opportunity, visibility, and long-term growth for interior designers. The Interior Design Community embodies this idea.
Laurie shares her experience supporting the design industry by connecting designers and fostering meaningful relationships, and why community isn’t just a feel-good concept—it’s a strategic business asset. This conversation covers how designers can use their platforms more effectively, speak directly to ideal clients, and make branding decisions today that support growth and future value.
If you want to attract better clients, expand your influence, and build a business that’s supported by genuine connection, this episode offers both perspective and practical guidance.
What you’ll learn in this episode:
- Why video marketing is a powerful tool when targeted to your ideal client
- How self-naming your business can limit future growth or sale opportunities
- Why there are enough high-end clients for every designer to maintain a full pipeline
- How addressing client concerns upfront builds trust and authority
- Why community-building strengthens visibility, credibility, and opportunity
Design Edge | March 27-28 | Where designers meet manufacturing excellence. Learn more >>
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Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.