EP 425 | IP and Succession with Wendy Estela
April 22, 2025
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Succession planning might feel like a far-off concept, but the truth is—it’s never too early to start.
In today’s episode, we sit down with attorney Wendy Estela to tackle the big questions around IP and succession. Wendy believes that building a business that can eventually be sold doesn’t just prepare you for the future—it makes your business stronger today.
Tune in to learn:
- What intellectual property really means for your business
- How to recognize your worth as a designer and protect your value
- Key succession planning options—and when to start
If future-proofing your business is on your mind, this episode is for you.
DESIGN INTERVENTION
You absolutely need to know your worth as a designer. Don’t give it all away.
Designers are very hard on themselves. The best thing you can do is know what a good deal looks like for you, and what a bad deal looks like, and don’t get to a point where you are giving, giving, giving, until you finally get the deal… but it’s not a good deal.
TAKEAWAY
Join us for Project Management, A Legal Path to Compliance. Webinar on May 27, 2025 at 12pm EST.
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Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.