EP 480 | Scrappy Marketing Beats Perfection: How Interior Designers Get Clients with Elizabeth Rees

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Struggling to get clients for your interior design business?

You’re not alone—and it’s probably not a talent issue.

In this episode, Kimberley Seldon sits down with Elizabeth Rees to break down what actually works when it comes to marketing for interior designers. Because the designers landing projects aren’t necessarily more skilled—they’re simply more visible, more consistent, and more willing to take action before they feel ready.

If you’ve been relying on referrals, posting on social media without results, or waiting for the “right time” to put yourself out there, this conversation will change how you approach growth.

This is a practical, no-fluff look at how to build traction, generate leads, and create momentum in your interior design business—without waiting for perfection.

What you’ll learn in this episode:

• Why referrals alone won’t sustain long-term growth in your interior design business
• How to get interior design clients—even if you have no network
• The real purpose of networking and how to use it to generate opportunities
• Why visibility matters more than perfection in your marketing strategy
• How to measure ROI beyond immediate revenue and short-term wins
• The difference between being busy and being strategically visible
• How to repurpose content to increase reach without extra work
• Why in-person networking is still one of the fastest ways to grow
• How rejection helps you build momentum and resilience
• What “scrappy marketing” looks like when scaling your design business

DESIGN INTERVENTION

Listen first. Build second. The most successful businesses aren’t built on assumptions—they’re built on what clients actually tell you they need.

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