EP 215 | Direct to Consumers with Adene Lucas
March 30, 2021
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Many designers have some type of retail sales component which complements their interior design business. Others are curious as to whether a direct-to-consumer offering would add to their marketing efforts or increase profitability. BOD™ member Adene Lucas recently launched her own import business and says, yes, a retail sales component can be a healthy addition to your business, provided you do your homework first.
In this episode we learn:
- Research not only the product you are importing, but its origins
- Hire a qualified broker to navigate complicated regulations
- Be prepared for random (costly) inspections when you import goods
- Use a qualified moving team to receive items from the port (land or sea)
- Markup may need to be greater than 3 times
DESIGN INTERVENTION
Keep your eye on the end goal in order to stay motivated.
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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.