EP 239 | Interior Design Photography & Styling with Waterlily Interiors

September 14, 2021

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Are your interior design photos helping you attract the clients you actually want?

In this episode, Kimberley Seldon is joined by Kelcey and Tracey of Waterlily Interiors to discuss how professional photography, styling, and intentional visual storytelling can elevate your brand and grow your business.

Beautiful project photography is more than documentation—it’s one of the most powerful marketing tools available to interior designers. Learn how to prepare projects for publication-quality images and why investing in the right creative team makes a difference.

If you want your portfolio and social media to attract higher-quality clients, this episode is full of practical insight.

What you’ll learn in this episode:

• Why every interior designer should professionally photograph their work
• How editorial storytelling strengthens your brand and marketing
• Why styling is essential to creating polished, impactful images
• How outsourcing photography and styling supports business growth
• Why spacing and composition improve the look of interiors in photos
• How natural lighting creates more authentic, elevated imagery
• Why accessory budgeting matters when planning professional photography

 

DESIGN INTERVENTION

You can’t blame anyone but yourself for bad clients. Know what you want from relationships and stay true to those guidelines. We have had more fun and made more money by saying no to the wrong the client. We have used this time to work on our business and now, I can’t believe it, but we are going to be published in a national magazine. We are thrilled and are more excited about our business now more than ever.

About Tracy Schlegel and Kelcey Huff

Two dynamic sisters trying to make the world beautiful and functional one room at a time. We have been working as Waterlily Interiors for the last 12 years. Kelcey has a master’s degree in interior design and Tracy found her passion for design by working on her own renovation projects. Together we own a boutique design firm on Bethesda MD. From furniture selection to new builds projects, they offer full-service design services.

www.waterlilyinteriors.com

About Stylish Production

Stylish Productions (photo-stylist Charlotte Safavi and photographer Robert Radifera) is a wholistic, boutique photography business dedicated to creating editorial-quality interior and architectural photography. We also offer our design clients related services, such as logo, website, branding, social media, and marketing support. Between us (me and Robert), our work has been published in many magazines, including House Beautiful, Traditional Home, Southern Home, Southern Living, Coastal Living, Cottages & Bungalows, HGTV Magazine, Better Homes & Gardens, and more.

www.stylishproductions.net

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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