EP 238 | Repeat Business with Kimberley Seldon

September 7, 2021

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In an ideal world, at the end of every project, you’d be left with a happy client who is determined to use your services in the future. Unfortunately, it isn’t an ideal world and too many hardworking, talented design professionals are struggling to gain the coveted repeat business that’s essential for establishing a solid client base. In this solo podcast, BOD™ Advocate in Chief (and designer), Kimberley Seldon shares insights into improving long-term client retention and ensuring future business. 

In this episode we learn:

  • completing projects is essential for developing long term, repeat clients
  • allowing space to onboard additional tasks and add to the project is essential for gaining repeat clients
  • upsell, ask for more work during a project that’s going well
  • failing to manage a client’s expectations contributes to lack of repeat business
  • keeping in touch and developing a relationship with clients, after the project ends, is a great way to ensure future business
  • let clients know you want to work with them again

BOD & You

As interior design professionals, we LOVE our work because it matters so much. We want our clients to get our best every time, because it’s going to affect the way they live for years to come. But doing our best work isn’t possible if we can’t dedicate ourselves to it. And we can’t dedicate ourselves to it if doesn’t earn us a living.

Business of Design™ is the best professional advice and business coaching available, and it’s just for you. Our mission is to liberate your talent and skill by showing you how to run a business that supports you, empowers you, and lets you love your work again.


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