EP 245 | Interior Design Client Consultations with Kimberley Seldon & Cheryl Horne

October 26, 2021

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What should interior designers really be sharing—and learning—during the consultation process?

In this episode, Cheryl Horne puts Kimberley Seldon in the hot seat to answer three frequently asked questions from Business of Design® members about consultations, pricing, client communication, and project coordination.

From why consultation pricing is public to how designers gather enough information to confidently move projects forward, this episode offers practical insight into one of the most important stages of the client relationship.

If you’ve ever questioned your consultation process or wondered how to better position yourself as the expert, this episode is packed with actionable advice.

What you’ll learn in this episode:

• Why Kimberley only shares her consultation fee publicly on her website
• How to gather enough information during the consultation to guide the project
• Why understanding a client’s aesthetic is about more than style preferences
• How to account for contractor and trade work within your presentations
• Why strong consultations set the tone for the entire project
• How clear communication builds confidence and trust with clients

BOD & You

As interior design professionals, we LOVE our work because it matters so much. We want our clients to get our best every time, because it’s going to affect the way they live for years to come. But doing our best work isn’t possible if we can’t dedicate ourselves to it. And we can’t dedicate ourselves to it if doesn’t earn us a living.

Business of Design™ is the best professional advice and business coaching available, and it’s just for you. Our mission is to liberate your talent and skill by showing you how to run a business that supports you, empowers you, and lets you love your work again.

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About Cheryl Horne

Cheryl Horne is Director of Operations for Business of Design™. She began with the company in 2007, running live educational workshops for design professionals across Canada and the US. Moving the Business of Design™ teachings online in 2012, she now manages the international online membership platform and overall business strategy.

Cheryl has a Bachelor’s of Business Administration from Trent University and a background in Finance and Project Management.

Through her company, MadMac Solutions, Cheryl works with entrepreneurs providing online business management and web design services.

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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