EP 292 | Starting Over as an Interior Designer with Christian Warren

September 27, 2022

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How do you rebuild your interior design business in a new city—without starting from scratch?

In this episode, Kimberley Seldon is joined by Christian Warren to discuss what it takes to restart and reposition your interior design business after a major life change.

After building a successful business in Memphis and relocating to Los Angeles, Christian faced the challenge of beginning again while maintaining the elevated brand positioning she had already worked hard to establish. This conversation is packed with insight for designers navigating transitions, relocations, or reinvention.

If you’re rebuilding, rebranding, or entering a new market, this episode will help you move forward strategically and confidently.

What you’ll learn in this episode:

• How to restart your interior design business in a new location
• Why you shouldn’t abandon the expert positioning you’ve already earned
• Where to focus your marketing efforts for the greatest impact
• How to maximize every opportunity when rebuilding your network
• Why confidence and consistency matter during periods of transition
• How to maintain momentum while adapting to change

 

DESIGN INTERVENTION

Track your minutes!! You may think it’s a tedious and unnecessary task. You are wrong, wrong, wrong! Document every moment you are engaged in the work; track how much time you spent thinking about a project. Even if you ultimately decide not to bill for those minutes, you will at least see where your time and energy goes, and you will see how much money you are leaving on the table for every minute you do not bill.

About Christian Warren

Christian Warren is an interior designer living in Los Angeles, with a business that is currently serving clients exclusively in Memphis Tennessee. She started her interior design business in 2018, and when life took some unexpected turns, she found herself in Los Angeles, California. Now, she’s starting over, but she wants to start from her elevated positioning.

www.scwdstudio.com

Instagram | @scw_d_studio

 

Thank you to our Sponsor!

Kohler Signature Stores and Experience Centers

Kohler Stores offer sophisticated displays with elaborately designed suites and vignettes showcasing the Kohler Family of Brands including Kohler, Kallista, Robern, and Ann Sacks Tile and Stone.

KOHLER Signature Stores and Experience Centers provide an immersive retail experience for consumers and trade alike.

Kohler Store associates offer expert professional advice and project support in-store, virtually or on the phone. To find a local Kohler Signature Store or Experience Center near you, go to www.stores.kohler.com.

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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