EP 291 | Niche Down with Rachael Bozsik
September 20, 2022
It’s time to re-write your bio if you are not getting the exact clients and projects you want. By focusing on the 4 Ps—positioning, press, paid speaking, and partnerships—you can transform your brand.
In this episode we learn:
- narrow your focus to target the right clients
- create strong positioning
- back up positioning with press
- consistency is essential
- partner with companies who have the clients you want in order to fill the pipeline
When people don’t know you… they don’t trust you. But they will trust you when they see you consistently referred to in press as “the expert”.
Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.