EP 291 | Niche Down with Rachael Bozsik

September 20, 2022

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It’s time to re-write your bio if you are not getting the exact clients and projects you want. By focusing on the 4 Ps—positioning, press, paid speaking, and partnerships—you can transform your brand.

In this episode we learn:

  • narrow your focus to target the right clients
  • create strong positioning
  • back up positioning with press
  • consistency is essential
  • partner with companies who have the clients you want in order to fill the pipeline



When people don’t know you… they don’t trust you. But they will trust you when they see you consistently referred to in press as “the expert”.

About Rachael Bozsik

Rachael Bozsik is an international keynote speaker and the in-demand elite personal branding coach behind some of the nation’s most talented female entrepreneurs.

From Harvard Business School to Forbes, Rachael has been recognized as the “go-to” personal branding coach for luxury interior designers, event planners, and VIP coaches.


Thank you to our Sponsor!

Kohler Signature Stores and Experience Centers

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Kohler Store associates offer expert professional advice and project support in-store, virtually or on the phone. To find a local Kohler Signature Store or Experience Center near you, go to www.stores.kohler.com.

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