EP 318 | Build a Client Pipeline for Interior Designers with Cheryl Horne

April 4, 2023

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Are you constantly chasing your next project instead of confidently signing clients?

In this episode, Kimberley Seldon is joined by Cheryl Horne to break down how interior designers can build a consistent, reliable client pipeline that drives steady revenue and long-term business growth.

The most successful design businesses don’t wait for work to show up—they create systems that attract, nurture, and convert ideal clients on an ongoing basis. If your pipeline feels unpredictable, it’s time to shift from reactive to proactive.

If you want more consistency in your projects and income, this episode will show you how to build momentum.

What you’ll learn in this episode:

• Why a well-managed pipeline leads to more consistent revenue
• How to attract a steady flow of potential interior design clients
• Marketing strategies to increase visibility and inquiries
• Why converting prospects into paying clients should be a core focus
• How an editorial calendar keeps your marketing consistent and effective
• Why inconsistent prospecting leads to inconsistent results

 

DESIGN INTERVENTION

QTIP. Quit taking it personal.

About Cheryl Horne

Cheryl Horne is Director of Operations for Business of Design®. She began with the company in 2007, running live educational workshops for design professionals across Canada and the US. Moving the Business of Design® teachings online in 2012, she now manages the international online membership platform and overall business strategy.

Cheryl has a Bachelor’s of Business Administration from Trent University and a background in Finance and Project Management.

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Ready to turn insight into action?

The Business of Design® Signature Programs are our flagship, proven systems for interior designers who want structure, profitability, and confidence—without burnout. Built on 30+ years of real-world experience, it gives you the exact framework to run a successful design firm.

Stop guessing. Start leading.

Enroll now and build the business your talent deserves >>

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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