EP 345 | Brand Extensions with Nicole Gibbons

October 10, 2023

Listen Now

If you’ve ever thought of a brand extension, this is your episode. From building a social media following to raising venture capital, Nicole Gibbons shares first-hand knowledge of her own path to business success.

In this episode we learn:

  • decide what kind of business you’re want to build and test the desirability of prototypes
  • decide how much capital you need, if you plan to scale the business
  • identify your business’ unique competitive advantage
  • how licensing works

DESIGN INTERVENTION

Hone in on your aesthetic and create a vibe that is uniquely you. Narrow your point of view.

 

TAKE AWAYS 

Clare is offering BOD™ listeners $25 off their first paint order of $100+ at Claire.com/trade. Use promo code BUSINESSOFDESIGN.

Shawn M. Warner Texas author 

Leigh Howard and the Ghosts of Simmons-Pierce Manor

About Nicole Gibbons

Nicole started her career in public relations but pivoted to pursue her passion and became an interior designer. Her work in the design world enabled her to identify that the traditional paint shopping experience was broken, and she saw an opportunity to improve the process from start to finish. Since founding Clare in 2018, Nicole has earned a reputation as a groundbreaking entrepreneur that’s challenging the status quo of a centuries-old industry. 

www.clare.com

Facebook | nicolegibbonsstyle

Instagram | @nicolegibbonsstyle

Thank you to our podcast sponsor, Daniel House Club!

Founded in 2015 by brothers Alexander and Peter Spalding, Daniel House Club is a transformative, to-the-trade and consumer marketplace that simplifies the business of interior design. The e-commerce platform streamlines the product sourcing process and enables interior designers to experience greater creative freedom and financial success by shopping over 150 brands at up to 50% off for Pro+ trade members, all in one place.

Join as a Pro+ member today and get 50% off your membership. JOIN TODAY >>

BOD™ COMMUNITY BONUS! Top BOD™ customers on DHC currently have over $100,000.00 of furniture on each of their boards. Whether you’ve been on DHC for years or you’re signing up today, go add $10,000 worth of goods to your board, and you’ll be emailed a $100 gift card to use on a future order. Head to danielhouse.club now.

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Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

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