EP 404 | Growth Strategies with Casey Chastain

November 26, 2024

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Let’s talk strategy. Today’s guest, Casey Chastain, helps design and architecture firms align marketing and business development with their core business objectives. By identifying growth opportunities, streamlining bid processes, and ensuring all teams are connected to the firm’s overall strategy, design firms can unlock untapped growth potential.

In this episode we learn:

  • lowering your price does not necessarily lead to more clients
  • clients will hire you when they see value
  • develop a clear value proposition for marketing and business development
  • make sure new ideas align with overall business goals
  • implement reporting tools that show how marketing and business development efforts contribute to revenue
  • communicate goals with your team

 

DESIGN INTERVENTION

The best business advice I ever received is to ensure everyone on your team understands the company’s strategy. When employees can see how their work aligns with the firm’s larger goals, they become more engaged and motivated, driving better results and improving retention.

 

WATCH ON YOUTUBE

 

About Casey Chastain

Casey Chastain brings over 15 years of expertise in the architecture and design industry, specializing in enhancing market perception and driving strategic growth. As the founder of Chastain Consulting, she helps firms align business development with company goals through strategic bid management and branding. With a background in journalism, graphic design, and project management, Casey’s client-centric approach delivers actionable strategies that result in measurable success across diverse sectors.

www.chastainconsulting.au

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Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

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