EP 411 | Lessons on Process, Marketing & Confidence from Interior Designers Kristin Apicerno & Dane Austin

January 14, 2025

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Experience is one of the most valuable teachers in business—especially when it’s shared honestly. In this episode, Dane Austin hosts a candid conversation with fellow long-time Business of Design® member Kristin Apicerno, covering the real lessons learned from years of running design firms.

From the importance of mentorship and process development to committing to consistent marketing and financial habits, Dane and Kristin discuss what actually makes a design business work over time. They also explore why collaboration beats competition, how to identify your strengths, and why practicality matters just as much as perfection.

If you’re looking for grounded advice from designers who’ve learned by doing, this conversation offers perspective, reassurance, and plenty of encouragement.

What you’ll learn in this episode:

  • Why learning from experienced professionals accelerates growth
  • How a strong design process streamlines work and elevates results
  • Why scheduling time for marketing and finances is non-negotiable
  • How clear contracts set expectations and prevent issues
  • How to identify and leverage your unique strengths
  • Why practicality matters more than perfection in design
  • How putting yourself out there leads to opportunity

 

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About Dane Austin

Dane Austin is recognized as one of New England’s most influential interior designers. His elevated yet deeply personal approach to design has cultivated a loyal and discerning following. He believes that if we live in homes that are beautifully designed and in alignment with our definition of comfort and wellness, our lives feel complete. This philosophy is the foundation of his design firm, Dane Austin Design.

www.daneaustindesign.com

Instagram | Facebook

About Kristen Apicerno

With an eye for color, balance and scale, Kristen specializes in creating modern classic interiors with an edge. To nurture her long-time passion for luxury spaces built for real life, she began her design career in marketing with one of the nation’s foremost interior designers and HGTV and Food Network television host, With a strong entrepreneurial spirit and a dedication to helping clients live better in their homes, she founded her own firm in 2020 and rapidly grew the business and her portfolio. Kristen’s commitment to a crystal-clear project experience, coupled with her penchant for creating warm, sophisticated interiors embody the Glass House Design Group mission.

www.glasshousedesigngroup.com

Instagram | Facebook

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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