EP 424 | Talking D: How DISC Improves Communication with Clients and Teams with Sierra Collins

April 15, 2025

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Ever feel like you’re explaining yourself clearly—yet clients still aren’t hearing what you mean? Communication breakdowns are one of the most common (and costly) challenges in an interior design business. In this episode, Kimberley Seldon sits down with Sierra Collins, long-time BOD™ Partner and DISC expert, to explore how understanding communication styles can completely change the way designers work with clients and teams.

Kimberley first met Sierra years ago during her own DISC assessment, and the insights from that experience still shape how she leads today. Sierra explains why we’re all a mix of DISC styles, how recognizing those differences builds trust faster, and why strong systems and contracts give designers the confidence to lead conversations—even with challenging personalities.

If you’ve ever felt misunderstood, over-explained, or hesitant to be direct, this episode will help you communicate with clarity, confidence, and far less friction.

What you’ll learn in this episode:

  • Why everyone is a mix of DISC styles—and why that’s a strength
  • How understanding DISC improves client communication and reduces conflict
  • How to hire team members with complementary communication styles
  • Why systems and contracts give you the courage to lead conversations
  • How clearer communication creates better outcomes for designers and clients

 

DESIGN INTERVENTION

Let’s correct a myth about DISC. You can become whatever style you want to become with practice. However, every style is extremely valuable, and I think it is easier to just focus on your strengths and find better ways to connect with others.

 

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About Sierra Collins

Sierra Collins is the Founder and Chief Growth Officer of Sierra Learnership Collaborative. She is a certified Leadership Coach, Speaker, and Trainer, DISC Behavioral Consultant, and Full Focus Planner Certified Pro. After 10 years in public education and a myriad of leadership opportunities, her passion for growth and lifelong learning served as the foundation for her business. Today, she helps individuals and organizations grow their influence through intentional leadership, clear communication, and personal development. Sierra is also the host of the Branching Out with Sierra podcast, where she explores how leadership shows up in everyday life and equips listeners to lead themselves and others with purpose.

www.sierralearnership.com

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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