EP 433 | Marketing 1-2-3: Clear, Practical Marketing Answers for Interior Designers with Daniela Furtado

June 17, 2025

Listen Now

Marketing doesn’t need to be complicated—but it does need to be intentional. In this rapid-fire episode, Kimberley Seldon welcomes back marketing strategist Daniela Furtado to tackle the most common marketing questions interior designers ask at Business of Design®.

From referrals and website strategy to pricing visibility and talking about money, Daniela cuts through the noise and delivers clear, practical answers designers can actually use. This episode is perfect if you’ve ever wondered whether your marketing is working, how to evaluate return on effort, or what really belongs on your website.

If you want straightforward guidance instead of theory—and marketing decisions that feel confident instead of confusing—this conversation delivers exactly that.

What you’ll learn in this episode:

  • What actually qualifies as a good marketing return

  • How to build a referral strategy that consistently works

  • How to manage multiple offerings on your website without confusion

  • Whether or not you should list prices on your website

  • Why talking about money early (and often) leads to better clients

 

DESIGN INTERVENTION

Track your time every day for one month and assess your periods of productivity. It’s a great way to improve time management.

 

WATCH ON YOUTUBE

Meet Daniela Pimentel Furtado

Daniela Furtado is a consultant, speaker, and writer who helps design and construction businesses get found online. She runs Findable Digital Marketing; an agency that helps firms grow their website traffic by 5x and double their sales inquiries. She also writes Marketing Meets Design, a weekly email newsletter.

Daniela is Portuguese Canadian, multilingual (she speaks four languages), and calls Toronto home.

www.findabledigitalmarketing.com

LinkedIn | Newsletter

Thank you to our podcast sponsor, Zena!

Let us introduce you to Zena—the smarter business card for project-based businesses and built for interior designers.

If you’re tired of chasing receipts, guessing where your money went, or sorting spreadsheets at midnight. With Zena, every purchase and business expense is automatically tracked by project, budgets update in real time, and reconciliation? It’s done for you.

And the best part? You can sign up for free.  No credit card required. Try it with zero commitment.

Head to Zena.com and activate your Zena card in minutes. It’s that easy.

Subscribe to the Podcast

Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

|