EP 432 | Member Qs with Cheryl Horne

June 10, 2025

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What are Business of Design® members thinking about these days? Since Director of Operations, Cheryl Horne, speaks to members on a daily basis, she’s got answers. Cheryl and Kimberley dish about smart ways to increase current project sizes, how to determine how many jobs is the right number for you and why it’s so important to ignore your inner worrier when it comes to billing clients.

In this episode we learn:

  • key ways to determine which projects are most profitable
  • why it’s beneficial to train new staff with BOD™ modules
  • three profit levers to pull when your business is in a famine era
  • what happens when a client wants to shop themselves
  • which course should you take first when you are a new employee

 

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About Cheryl Horne

Cheryl Horne is Director of Operations for Business of Design®. She began with the company in 2007, working directly with Kimberley Seldon running live educational workshops and events for design professionals across Canada and the US. She was instrumental in moving Business of Design® training online in 2012, and now manages the international online membership platform and provides direction for the overall business strategy.

Through Business of Design®, Cheryl has had the opportunity to work with hundreds of design professionals around the world. Her business background, combined with her years of experience with the Business of Design® 15 Step Project Management Strategy has equipped Cheryl with the tools needed to provide excellent guidance on the implementation of various Business of Design®’s systems and strategies and best practices for business operations.

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Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.