EP 435 | Website Strategy That Attracts and Converts Interior Design Clients with Elle Kwan

July 1, 2025

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A great website isn’t just about looking good—it’s about working hard for your business. Just like an interior design project, a high-performing website needs a clear strategy, a thoughtful process, and intentional design choices. In this episode, Cheryl Horne is joined by website strategist Elle Kwan to break down what actually makes a website effective for interior designers.

Elle shares practical guidance on creating content that speaks to your ideal clients and satisfies Google’s search algorithms, why clearly defining your services is essential for conversions, and how to choose the right website platform based on where you are in business. They also talk about the realities of DIY websites, when “good enough” is the right starting point, and how to stay focused when business feels noisy or overwhelming.

Whether you’re building your first site or refining an existing one, this episode will help you approach your website with confidence, clarity, and a strategy that supports real growth.

What you’ll learn in this episode:

  • What a strong website strategy looks like for an interior design business

  • How to write content that resonates with clients and ranks on Google

  • Why clearly defined services are critical for engagement and conversion

  • The pros and cons of popular website platforms for designers

  • Why starting small with a DIY site is sometimes the smartest move

  • How to stay focused and trust yourself through the ups and downs of business

 

TAKE AWAYS

Wish your website worked better?

Join Elle for free website strategy and design tips >> Register for Website Wednesday (click the top banner)

Case Study | The website strategy behind kimberleyseldon.com

 

DESIGN INTERVENTION

Spend as much time on your mind as you do your marketing.

 

WATCH ON YOUTUBE

About Elle Kwan

Brit-born Elle lives in Hong Kong, she’s a former writer for magazines like Travel and Leisure, and brands like the Mandarin Oriental. Today, Elle has turned that “storytelling” experience into “story Selling” as a website designer and messaging specialist for those in the interior design industry. She’s on a mission to help designers succeed with sites that align style, strategy and story so they stand out, shine bright and help designers book dream projects.

www.ellekwan.com

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Thank you to our podcast sponsor, Zena!

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If you’re tired of chasing receipts, guessing where your money went, or sorting spreadsheets at midnight. With Zena, every purchase and business expense is automatically tracked by project, budgets update in real time, and reconciliation? It’s done for you.

And the best part? You can sign up for free.  No credit card required. Try it with zero commitment.

Head to Zena.com and activate your Zena card in minutes. It’s that easy.

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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