EP 439 | Success Can Happen: How Interior Designers Increase Profit Without Working More with Lindsay Kjellberg
July 29, 2025
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Profit doesn’t come from working harder—it comes from working smarter. In this episode, Kimberley Seldon sits down with interior designer Lindsay Kjellberg for a refreshingly honest conversation about what it really takes to build a design business that pays well and feels good to run.
Lindsay shares how she went from nonstop hustle and just $30K in profit on $800K in revenue to working 30 hours a week, taking real vacations, and earning $250K a year—without adding more stress or more clients. The shift didn’t come from doing more; it came from making smarter decisions around pricing, time tracking, consultations, and mindset.
This episode pulls back the curtain on the specific changes Lindsay made after joining Business of Design® and why those changes transformed not just her finances, but her quality of life. If you’re busy, booked, and still wondering where the money is—or how long you can keep going like this—this conversation will show you what’s possible.
What you’ll learn in this episode:
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Why profit matters far more than top-line revenue
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How charging for consultations attracts better clients and improves conversions
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Why billing for all your time can dramatically increase income without raising rates
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How higher rates and smarter project selection create more freedom and less stress
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The mindset shifts that unlock real growth, confidence, and control in your business
DESIGN INTERVENTION
What someone thinks of you is none of your business. I used to care way too much about what others thought, but quite honestly, I was probably not even correct in what they were thinking. A lot of how I ran my business was based on what others would think. That was keeping me small and from being profitable.
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Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.