EP 439 | Success Can Happen: How Interior Designers Increase Profit Without Working More with Lindsay Kjellberg

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Profit doesn’t come from working harder—it comes from working smarter. In this episode, Kimberley Seldon sits down with interior designer Lindsay Kjellberg for a refreshingly honest conversation about what it really takes to build a design business that pays well and feels good to run.

Lindsay shares how she went from nonstop hustle and just $30K in profit on $800K in revenue to working 30 hours a week, taking real vacations, and earning $250K a year—without adding more stress or more clients. The shift didn’t come from doing more; it came from making smarter decisions around pricing, time tracking, consultations, and mindset.

This episode pulls back the curtain on the specific changes Lindsay made after joining Business of Design® and why those changes transformed not just her finances, but her quality of life. If you’re busy, booked, and still wondering where the money is—or how long you can keep going like this—this conversation will show you what’s possible.

What you’ll learn in this episode:

• Why profit matters far more than top-line revenue

• How charging for consultations attracts better clients and improves conversions

• Why billing for all your time can dramatically increase income without raising rates

• How higher rates and smarter project selection create more freedom and less stress

• The mindset shifts that unlock real growth, confidence, and control in your business

DESIGN INTERVENTION

What someone thinks of you is none of your business. I used to care way too much about what others thought, but quite honestly, I was probably not even correct in what they were thinking. A lot of how I ran my business was based on what others would think. That was keeping me small and from being profitable.

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