EP 439 | Success can Happen with Lindsay Kjellberg

July 29, 2025

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In today’s episode, we’re cutting through the fluff and getting real about profit, pricing, and what it actually takes to run a design business that pays you well and feels good to run. Interior designer Lindsay Kjellberg shares how she went from nonstop hustle and just $30K in profit on $800K in revenue… to working 30 hours a week, taking vacations, and pocketing $250K a year (without working harder!)  Spoiler: joining Business of Design® was a total game-changer. We’re diving into the smart decisions she made—like charging for consultations, tracking all her time, and raising rates with confidence. If you’re ready to work smarter, earn more, and finally feel in control of your business, you’re going to love this one.

In this episode we learn:

  • profit matters more than revenue
  • charging for consultations attracts serious clients and boosts conversions
  • billing for every minute of your time can double your income without raising rates
  • higher rates and smarter project selection create more freedom and less stress
  • mindset shifts—like valuing your time and ignoring outside opinions—fuel real growth

 

DESIGN INTERVENTION

What someone thinks of you is none of your business. I used to care way too much about what others thought, but quite honestly, I was probably not even correct in what they were thinking. A lot of how I ran my business was based on what others would think. That was keeping me small and from being profitable.

 

WATCH ON YOUTUBE

 

About Lindsay Kjellberg

LH Interiors was founded over 20 years ago, shortly after Lindsay, its founder graduated from San Diego State. The firm’s portfolio is made up of approximately 60% residential projects and 40% commercial and hospitality work, including a casino (which is a new project). Discovering BOD™ was a turning point that helped transition Lindsay’s business from its early stages into a thriving and rewarding enterprise. Today, Lindsay enjoys a lifestyle that mirrors what the company delivers to its clients. Her team also feels valued, enjoying a workplace that operates smoothly even in the founder’s absence.

www.lhkinteriors.com

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Thank you to our podcast sponsor, Aquavato!

Aquavato is a trade-focused plumbing showroom in Toronto designed to support interior designers with expert product guidance, educational support, and concierge level service. Inside, the House of Rohl Studio has curated selections of Perrin & Rowe, Rohl, Shaws, Victoria + Albert, Emtek & Schaub.

Learn more about the Aquavato Trade Program at aquavato.com.

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Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

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