EP 049 | How Interior Designers Use LinkedIn to Grow Their Business with Susan Kates

February 26, 2018

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Are you making the most of LinkedIn—or treating it like an online résumé?

In this episode, Kimberley Seldon speaks with Susan Kates about how interior designers can use LinkedIn strategically to strengthen their brand, build professional relationships, and attract opportunities. Susan shares practical advice on positioning yourself effectively online and creating consistency across all of your marketing channels.

For interior designers looking to increase visibility and establish credibility, this episode offers actionable strategies for getting more value from LinkedIn.

In this episode, we learn:
• Why brand consistency across all platforms strengthens your professional image
• How to use LinkedIn differently from other social media platforms
• Why identifying the right keywords helps clients and industry partners find you
• How client feedback can help refine your positioning and marketing message
• Why a clear slogan or value proposition strengthens your brand
• How setting goals for LinkedIn improves your results and professional visibility

 

Take Aways

Strength’s assessment tool: Strengths Finder

Survey Tool: Survey Monkey

 

Susan Kates loves telling stories – inspiring small business owners and thinking outside the box. In addition to being a marketing consultant to small business, Susan is also a Professor at Centennial College and Humber College teaching students the same Linkedin tricks she teaches business owners.

Susan’s career spans over 30 years with a strong emphasis on marketing in a variety of industry sectors from computers to retail. Susan was also the founder of Dinnerworks, a leading offline social networking company, which galvanized the importance of relationship marketing in the areas of business development, life, and career. She has been featured in The Toronto Star, The Globe and Mail, Canada AM, CTV News, CBC TV, Rogers TV, BNN and other leading cable network shows. Susan reinvented herself by returning to school and obtaining an MBA, graduating in 2011. Susan wants to continue to inspire, motivate and educate businesses and students on the virtues and benefits of using the LinkedIn platform, the most powerful business networking tool available today. ​

Connect with Susan on LinkedIN

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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