EP 067 | It’s What’s Inside That Counts with Joanna Goodman
July 2, 2018
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We all know that good looks matter. But outside appearances never tell the whole story. With many items—sofas, chairs, pillows, bedding—what’s inside is equally important. In this episode we’ll talk about quality and value and building a better bed.
In this episode we learn:
– clients want good looking rooms, but they also want functionality, performance and value
– educating your clients about value is an ongoing job
– if your clients are asking for the “cheapest” bedding (or anything else) then
– never show clients too many options
– update a poor mattress with a feather bed
Take Aways
The Essential Bedding Handbook
Design Intervention
Joanna Goodman loves how creative designers are, and how most of them are so decisive! However, when the designer doesn’t have enough knowledge to describe the product, it’s important to let the supplier know ahead of time that they should lead the conversation in front of the client. This way, everyone looks good.
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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.