EP 171 | Fix this Next with Mike Michalowicz

May 18, 2020

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The biggest challenge a business owner frequently has, is knowing what the biggest challenge is. If you just, “trust your gut,” when it comes to tackling a challenge, you’re likely to steer your business down the wrong path. So, how exactly can the business owner determine where the focus should be? Author and entrepreneur advocate, Michael Michalowicz shares his diagnostic formula with Business of Design™.

In this episode we learn:

  • why the business owner struggles and gets stuck
  • what is the business hierarchy of needs
  • how to navigate getting unstuck

 

Design Intervention

In this climate, reach out to your prospect base and ask, “Is there a new way we can serve you?” With a macro-crisis; a huge economic shift, we won’t know what clients need now if we don’t ask. Don’t make assumptions.

 

Mike Michalowicz is the entrepreneur behind three multi-million dollar companies and is the author of Profit First, Clockwork, The Pumpkin Plan, and his newest book, Fix This Next. Mike is a former small business columnist for The Wall Street Journal and regularly travels the globe as an entrepreneurial advocate.

www.mikemichalowicz.com

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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