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Business of Design™ Educational Series | High Point Market April 2019

April 5, 2019 @ 12:00 am - April 7, 2019 @ 12:00 am

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Launch Projects Like a Boss | 0.3 CEUs ($295)

Friday, April 5th @ 9:00 am (3 hours)
High Point Theatre, Transportation Terminal

After 25 years in business and through coaching hundreds of designers, Kimberley is convinced, there’s no way to finish a project successfully if you don’t start strong. In step-by-step fashion, Kimberley will share her project launch process for all projects (large and small). Plus, you’ll learn what should always be in your contract (hint: it’s not what they taught you at design school!). If you’re not yet familiar with Business of Design™ 15 Step Project Management Strategy™, this three hour course is a fast-track to immediate results. For those who are familiar with BOD’s tried-and-true methods, but haven’t yet implemented or need a career and confidence boost, you will also be able to use this session to solve current business challenges and reignite your passion and commitment. A must-attend session.

This intensive training course is for the highly motivated design professional who is worn out from haggling over fees, working for peanuts, running from crisis to crisis and defending their hard-won expertise. Start each project with precision and move forward on a linear path that leads to success. It’s time to take your business to the next level. Always dynamic and straight-to-the-point, Kimberley answers all and shares her expertise—witty, knowledgeable and honest!

Learning Modules:

  1. Create a sales technique where every potential customer says, “Yes”.
  2. Outperform your typical consultation experience.
  3. Turn more consultations into paid projects.
  4. Provide clients with a contract that makes them eager to hire you, while simultaneously protecting you and your business.
  5. Calculate a retainer that works for you.
  6. Wow your clients with expedient on-boarding and precision project launches.
  7. Convert so-so trades into A-Team super trades.
  8. Q & A: Ask your questions. Harness the power of business coaching. (There will also be an opportunity to submit questions prior to the session).
  9. Develop confidence using Kimberley’s own tangible techniques.

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No More Negotiating (free)

Sunday, April 7th @ 10:00 am (1 hour)
High Point Theatre, Transportation Terminal

Business of Design™ and Kimberley Seldon present No more Negotiating. Own your authority, protect your value and satisfy your clients.

Who has more experience running a design firm, you or your clients? You, of course. So why would you allow clients to dictate terms that have an immediate and sometimes unpleasant effect on you and your team? Learn how to set and maintain clear and firm boundaries when it comes to fees, margins, work order and process.

In this one-hour session you’ll learn:

  • where confidence really comes from
  • which rules should be non-negotiable
  • anticipate the most challenging project situations
  • how to stand firm in your rules
  • what a mature design business looks like
  • how to create rules that provide you with peace of mind, greater earnings and more freedom

Following the learning, Kimberley will answer live coaching questions.

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In partnership with High Point Market.



April 5, 2019 @ 12:00 am
April 7, 2019 @ 12:00 am
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