EP 017 | Expanding Interior Design Services with Landscape Design with Carson Arthur

July 17, 2017

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Are you overlooking one of the biggest opportunities to add value for your clients?

In this episode, Kimberley Seldon speaks with landscape designer and HGTV personality Carson Arthur about the benefits of taking a whole-home approach to design. By considering exterior spaces alongside interiors, designers can create more cohesive projects, increase client satisfaction, and uncover additional revenue opportunities.

For interior designers looking to broaden their expertise and deliver a more comprehensive service, this episode offers practical insights from the world of landscape design.

In this episode, we learn:
• Which landscaping improvements can have the greatest impact on a home’s resale value
• How understanding client demographics can guide design decisions
• Ways to extend functional living space by incorporating outdoor environments
• Why clients benefit from a cohesive approach to interior and exterior design
• Project management lessons from the landscaping industry
• How expanding your perspective beyond the interior can create more value for clients and your business

 

Take Aways

Increase the value of your home (or your clients’ home) with these tips:

  1. Add a mature tree in the front yard and increase your home’s resell value by as much as 3%.
  2. Aim for low-maintenance planting to attract buyers who don’t want to be strapped to constant gardening.
  3. Improving curb appeal can result in resale value increases of up to 8%.

Want to be on TV? Carson suggests going straight to web. Produce your own show on YouTube and grow your audience that way.

Carson Arthur is an internationally recognized landscape designer with a focus on meeting homeowner’s needs while creating environmentally friendly designs. Throughout his 15-year television career, Carson teaches homeowners how to raise the value of their homes through outdoor renovations. He is part of the Cityline team; writes a column for the Halifax Chronicle Herald and the Sun media group including the Toronto Sun about outdoor design and appears regularly in a variety of magazines with guest articles. He is the North America outdoor design editor for Outdoor Lifestyle magazine; the outdoor expert for Terra Greenhouses; Better Homes and Gardens Real Estate; and the author of the sold-out book Garden Designs for Outdoor Living with a new book scheduled to hit the shelves spring 2018.

His credits include; the host of HGTV’s Green Force and Critical Listing; the Gemini nominated Room to Grow on Global, ION and the Discovery network; Better Home’s and Garden’s Home, First Home on the Hallmark Channel in the U.S.; and the gardening expert on HGTV’s blockbuster; Home to Win and Home to Win 2. Currently, Carson’s programs can be seen on every continent in the world.

www.carsonarthur.com

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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