EP 046 | Increasing Visibility with Rachel Moriarty
February 5, 2018
About this Episode
We see you. Hiding there in plain sight. Step out in front of the spotlight says designer Rachel Moriarty. She’s got tips to immediately improve your visibility on line and in front of potential clients.
In this episode we learn:
– key to success is being authentic enough to attract those clients who will love working with you
– how to develop Know Love Trust with potential clients
– start talking, live videos will get you an immediate audience
– why investing in yourself can pay off big
8 Tips That You Can Use to Intentionally Grow Your Online Presence
- Set your Visibility Intention. Establish a “Know, Like, Trust Factor” with your audience and you will land more ideal clients and be open to unexpected opportunities and income streams.
- Live Video / Video. Use video as tool to welcome clients, create Before + After Videos and client testimonials. Rachel has a daily livestream show on FB called “Rachel’s Daily Riffs” where she uses live video to connect with her audience and showcase her expertise.
- Share your projects on social media. Humble bragging is an essential part of growing your business.
- Share “behind the scenes”. Instagram Stories are a great way to do that and it takes only seconds to create them. Share what you’re working on, inside designer showrooms, wholesale flower markets, installation days, office scenes, bits on personal life, flea market trips, food, coffee, beach, home.
- Get Social on Social. Don’t just drop your post and run—engage with your followers and you will build genuine connections.
- Blog. Get into the story of projects and show the before, in progress and after photos. Talk trends, colors and market finds.
- Track your analytics. Use a tool like google analytics to tell you where your website traffic comes from and put most of your energy into that resource.
- Take it offline. Take it back to the basics from time to time. While many connect online, in-person networking is invaluable for deepening those connections. Attend networking events, conduct in-person workshops and speaking engagements.
- Invest in you. Find a coach or program that fills a gap in your expertise and embrace it. Ask your peers what’s worthwhile and what isn’t.
Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.