EP 052 | How Interior Designers Help Clients Buy Art with Katharine Earnhardt

March 19, 2018

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Why do so many beautiful interior design projects stall when it comes to selecting artwork?

In this episode, Kimberley Seldon speaks with Katharine Earnhardt about the important role art plays in creating finished, meaningful interiors. While purchasing artwork can feel intimidating for both clients and designers, Katharine shares practical strategies for making the process approachable, enjoyable, and profitable.

For interior designers looking to create more complete projects and add value for their clients, this conversation offers expert guidance on sourcing, presenting, and discussing art with confidence.

In this episode, we learn:
• Why art is an essential part of a well-designed interior
• How artwork creates emotional connection and enhances the client experience
• Why incorporating art can increase project value and profitability
• How emerging artists can provide beautiful options at a range of price points
• Better ways to introduce and discuss art with clients
• How to thoughtfully incorporate a client’s existing artwork into a new design plan

 

Take Aways

Why is art important in a space (for interior designers)? 

  1. Art finishes a space.
  2. Finished spaces can be photographed.
  3. Art sourcing expands your scope of work.
  4. Expanded scope increases your revenue.
  5. Art is one of the best ways to showcase a client’s taste.

Kimberley recommends: An Object of Beauty by Steve Martin.

Three years ago, Katharine founded Mason Lane because blank walls aren’t fun and buying art is tough. She has a background in art and business, a love for design, and a solid track record for effectively servicing clients. Through experiences at institutions like MoMA and Christie’s she learned that being creative, practical, transparent, and dedicated go a LONG way.  The real-life education these positions provided in art, business, and strategy were the perfect complement to her art history and economics studies at Williams College, and an Art Business Masters from Sotheby’s Institute. Katharine considers herself lucky to put this all together in one package, helping clients style their walls through Mason Lane.

Katharine lives in Brooklyn with her Southern-transplant husband and their two girls, and a cat named Baci.

www.masonlaneart.com

www.instagram.com/masonlane_art

@masonlane_art

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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