EP 051 | Don’t Shop Me with Kimberley Seldon
March 12, 2018
About this Episode
In today’s web savvy world, there is no way to prevent clients from shopping you. Or is there? With this helpful guide, you’ll be able to avoid the worst of getting shopped by clients.
In this episode we learn:
– there is no way to prevent clients from shopping you, but you can minimize it
– transparency develops trust and provides clients with confidence in your ability to manage their project
– what it takes to tighten up your image so clients will trust you more quickly
- Tighten up time frames from consultation (STEP 1) to presentation (STEP 1).
- Create consistent marketing across all platforms—website, social media, photography. Consider a catch phrase.
- Educate clients about dangers of sourcing the cheapest possible options items, especially from internet platforms where there is no human being to assist.
- Refuse to manage returns or chaos created by clients ordering their own goods to save money.
- Consider creating custom furniture where budget allows.
- Speak out against manufacturers who are undercutting designers and the work we do.
- Promote, share and protect those manufacturers and suppliers who support the industry.
- Strengthen your intake process.
- To foster trust, keep financial elements transparent.
- Remind clients that what you are providing is a lifestyle and the experience that what you are selling is lifestyle, not products.
Ask a trusted friend to review your visual touch points—website, social media platforms, photographs and describe what she sees. Is her understanding of who you are online in alignment with the image you are trying to project? If not, begin the process of editing and curating your image.
Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.