EP 076 | Defining “Designer” And How To Educate Clients with Courtney McLeod & Gail M. Davis
September 3, 2018
About this Episode
Is it possible for the professional designer to control the conversation when it comes to our skill set? What precisely separates the professional from the non-professional? It’s a challenging question, but Business of Design™ members Gail M. Davis and Courtney McLeod dig into the topic.
In this episode we learn:
– a high-end home purchase does not necessarily translate into high-end decorating budget
– why a consult fee and solid hourly rate will save you from clients who aren’t right or ready for you
– that six-figures (we’re talking salary not income) isn’t the end goal, it’s the starting goal
– it’s helpful to ask clients up front, ‘have you worked with a designer before?’
Gail suggests hiring a branding coach. She works with a group on a monthly basis through Nicole Heymer at Curio Electro.
Courtney loves her Vision/Goal/Task Strategy.
- Vision is big picture, soul of your business
- Goals are set quarterly
- Tasks are narrowly defined and tackled each month.
At Business of Design™ we call this a Design for Living.
Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.