EP 159 | Interior Design Systems for Surviving a Recession with Alexa Ralff

March 26, 2020

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How can interior designers strengthen their business during uncertain economic times?

In this episode, Kimberley Seldon is joined by designer Alexa Ralff to discuss why refining systems, improving communication, and staying visible are essential strategies for navigating economic slowdowns and preparing for future growth.

Rather than reacting out of fear, Alexa shares practical ways interior designers can use this time to strengthen operations, reconnect with clients, and build a more resilient and profitable business.

In this episode, we learn:
• Why doubling down on processes and systems creates business stability
• How reconnecting with past clients strengthens long-term relationships and referrals
• Why updating current clients builds trust and confidence
• How social media visibility reminds clients and prospects that your business is active
• Why sharing project installations reinforces your expertise and design authority
• How consistent communication helps interior designers stay top of mind
• Why strong systems create resilience during economic uncertainty
• How intentional marketing and operations improvements position designers for future growth

 

Design Intervention

Don’t be afraid to raise the bar. Present the best options for the project, pause and then …. let your client decide. I used to not make selections even though they were the best, because I felt “bad” that the item was expensive. Now I present the best option period- sometimes it’s really expensive and that’s ok. It’s up to my client to decide. My projects are more beautiful because of it and 90% of the time they are so thrilled I brought them something that no one else has.

 

Alexa Ralff returned to school to study interior design when her daughter, now 14, was four years old. She finished school, and in her words, “accidentally started a business—AHR designs”.  She’s officially been in business since 2012.  In late 2018, after hearing Kimberley speak at High Point Market, she had an awakening that led to revamping her business and she’s been preaching the gospel ever since!  “BOD™ has completely changed how I do business and how profitable I am.”

AHR specializes in high-end residential design for busy families. Alexa believes a home should reflect, and at its core, feel like the people who live there.  She loves making this magic happen for her clients.

www.ahrdesigns.com

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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