EP 161 | Why Profit Matters More Than Revenue for Interior Designers with Kimberley Seldon
April 2, 2020
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Are you chasing revenue in your interior design business — or building real profitability?
In this episode, Kimberley Seldon shares hard-earned lessons from past economic downturns and explains why interior designers should focus on profitability, not simply generating more income.
During uncertain times, it can be tempting to say yes to everything or delay difficult decisions. Kimberley discusses why strong financial leadership, strategic pricing, and intentional decision-making are essential for building a resilient and sustainable interior design business.
In this episode, we learn:
• Why chasing revenue instead of profit can hurt your business long-term
• How avoiding difficult decisions often creates bigger problems later
• Why borrowing money may delay necessary business changes instead of solving them
• How focusing on profitability creates stronger financial stability
• Why negotiating fees can weaken your value and positioning
• How offering alternative, well-priced services may better support clients and profitability
• Why strategic decision-making is essential during uncertain economic periods
• How interior designers can build healthier, more sustainable businesses by focusing on profit first
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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.