EP 223 | Ask KS with Cheryl Horne

May 25, 2021

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Members of Business of Design® have access to our private Facebook community. It’s a safe place to seek guidance from wise peers. This week, Cheryl Horne, BOD™ Director of Operations, pulled some member questions from the FB community, and she asked Kimberley to answer them on the show. Enjoy!

In this episode we learn:

  • an avoidance of the retainer is a big red flag
  • sometimes our job is to say no, early in the project
  • shopping with clients requires a firm plan
  • when a client wants you to price multiple options, let her know it will create additional design fees

BOD & You

As interior design professionals, we LOVE our work because it matters so much. We want our clients to get our best every time, because it’s going to affect the way they live for years to come. But doing our best work isn’t possible if we can’t dedicate ourselves to it. And we can’t dedicate ourselves to it if doesn’t earn us a living.

Business of Design™ is the best professional advice and business coaching available, and it’s just for you. Our mission is to liberate your talent and skill by showing you how to run a business that supports you, empowers you, and lets you love your work again.

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About Cheryl Horne

Cheryl Horne is Director of Operations for Business of Design™. She began with the company in 2007, running live educational workshops for design professionals across Canada and the US. Moving the Business of Design™ teachings online in 2012, she now manages the international online membership platform and overall business strategy.

Cheryl has a Bachelor’s of Business Administration from Trent University and a background in Finance and Project Management.

Through her company, MadMac Solutions, Cheryl works with entrepreneurs providing online business management and web design services.

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Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

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