EP 226 | Discipline & Professionalism for Interior Designers with Maria Viola-Kuttruff

June 15, 2021

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What separates successful interior designers from those who struggle to grow?

In this episode, Kimberley Seldon is joined by Maria Viola-Kuttruff to discuss the often-overlooked qualities that build a sustainable and respected design business: discipline, consistency, and professionalism.

Talent alone isn’t enough. From managing time and communication to recognizing red flags and leading projects confidently, Maria shares practical insights into the habits that create long-term success.

If you want to strengthen your professionalism and run your business more intentionally, this episode offers valuable perspective.

What you’ll learn in this episode:

• Why trusting your instincts about client red flags matters
• The importance of discipline in day-to-day business operations
• Why many essential business tasks aren’t glamorous—but still matter
• How surrounding yourself with disciplined people improves outcomes
• Why communicating delays, even small ones, builds trust and professionalism
• How polite, confident direction improves project leadership and communication

Design Intervention

First off, know thyself! Next, no project is better than a bad project and no client is better than a bad client.

About Maria Viola-Kuttruff

Established in 2005, Viola Interior Design, L.L.C. is an award-winning boutique firm and has been designing distinctive homes for years. Maria Viola-Kuttruff believes in helping clients understand the importance of warm, inviting spaces that look beautiful and function well.

Maria received her master’s degree in Interior Architecture and Design from Drexel University. She has taught extensively at the Antoinette Westphal College of Media Arts & Design at Drexel University, remaining grounded in academia but alive to new trends.

Her work has ranged from custom furniture designs to office spaces to the renovation of entire residences. As part of Philadelphia’s new guard of interior designers, she has the ability to combine modern and traditional – balancing scale and proportion – always with a twist that raises it above the ordinary. With humor, knowledge, and the ability to uncover a client’s own sense of style, she partners with clients to affect change in their lives.

www.violainteriordesign.com

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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