EP 234 | State of the Industry with Kimberley Seldon and Cheryl Horne

August 10, 2021

Listen Now

Are you feeling overwhelmed? Do you feel like projects are simply unpredictable even when you stick to process? You are not alone. In this episode, Kimberley and Cheryl discuss the state of the industry and some common themes they’re hearing from BOD™ members. Kimberley shares her own experience and frustration from her active projects. 

In this episode we learn:

  • what industry changes are impacting process and project timelines
  • to remember the basics; when a project issue arises, consider where you may have deviated from process
  • that sticking to the STEPs is easier when you are continually refreshing and reminding yourself of your process
  • to consider the project and client issues that can be resolved with a higher hourly rate


Design Intervention

You are not alone. Things are different out there and the bottom line is, you need to stay in process.

BOD & You

As interior design professionals, we LOVE our work because it matters so much. We want our clients to get our best every time, because it’s going to affect the way they live for years to come. But doing our best work isn’t possible if we can’t dedicate ourselves to it. And we can’t dedicate ourselves to it if doesn’t earn us a living.

Business of Design™ is the best professional advice and business coaching available, and it’s just for you. Our mission is to liberate your talent and skill by showing you how to run a business that supports you, empowers you, and lets you love your work again.


About Cheryl Horne

Cheryl Horne is Director of Operations for Business of Design™. She began with the company in 2007, running live educational workshops for design professionals across Canada and the US. Moving the Business of Design™ teachings online in 2012, she now manages the international online membership platform and overall business strategy.

Cheryl has a Bachelor’s of Business Administration from Trent University and a background in Finance and Project Management.

Through her company, MadMac Solutions, Cheryl works with entrepreneurs providing online business management and web design services.

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