EP 257 | Content is King with Salimah Mamdani

January 18, 2022

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Except for repeat and referral business, most clients find a designer through following their content—social media, blogs, podcasts, television, websites, etc.  If you want to entice potential clients to hire you, tailoring that content to answer the client’s needs is important. In this episode, we discuss how to make the creation of content a more manageable task.

In this episode we learn:

  • content matters, but it needs to be marketed to make it effective
  • to gain more and better leads, be disciplined about content creation
  • develop the habit of creating content consistently
  • create anchor content and then spin off that anchor for 6-12 posts
  • simplify your strategy to reach more people
  • business building is not a spectator sport, it requires your full participation

 

DESIGN INTERVENTION

If you cannot figure out how to make money while you’re awake, you’re sure as hell never going to figure out how to make money while you’re asleep. 

 

TAKE AWAY

Quarterly Marketing & Content Planner by Salimah Mamdani.

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About Salimah Mamdani

Salimah Mamdani, ex-corporate marketer turned multi-seven-figure business owner. She started her full-service marketing agency during the economic meltdown of 2008. She created a powerful 5M framework that successfully helped her clients attract leads and gain premium clients in the home reno, design and decor industry.

Salimah now teaches this framework to interior design pros in her signature program called Fully Booked Designer to help them grow a profitable 6- or 7-figure business.

www.fullybookeddesigner.com

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Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

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