EP 275 | Getting Published as an Interior Designer with Kelli Lamb

May 31, 2022

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Want to get your interior design projects featured in magazines, blogs, and online publications?

In this episode, Kimberley Seldon is joined by Kelli Lamb to discuss how interior designers can successfully pitch their work to editors, gain media exposure, and use publication opportunities to grow their business.

While traditional print features still carry prestige, digital media and targeted online campaigns can be just as powerful for attracting ideal clients and building brand authority. Learn how to craft stronger pitches, connect with editors, and position your work for publication success.

If getting published is part of your marketing strategy, this episode will help you approach it more strategically.

What you’ll learn in this episode:

• Why targeting the right publication matters more than mass pitching
• How to research editors and understand submission requirements
• What to include in a strong project pitch email
• Why building relationships with editors improves your chances of publication
• The importance of proofreading and professional presentation
• How digital media exposure can support business growth and visibility

 

DESIGN INTERVENTION

“Do it before they ask.” When Kelli first started at RUE, she didn’t wait for instructions but instead took initiative and sought out tasks that would help the company grow. Instead of waiting for guidance, she carved her own path.

About Kelli Lamb

Kelli Lamb is the editorial director of Rue. Rue was founded as a bi-monthly digital magazine and quickly catapulted to the most trusted brand in home décor. Now, after more than a decade in business, Rue has garnered a loyal fan base and cultivated long-standing relationships with top designers while also serving as the launchpad for the next generation.

www.kellilamb.com

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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