EP 274 | High Converting Portfolios with Katie O’Brien

May 24, 2022

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Essentials of a High-Converting Interior Design Portfolio

Learn the essentials that will help you turn your design portfolio (the second most visited page on your website) to a thriving marketing tool. Katie O’Brien shares tools to create a high-converting design portfolio that transforms browsers into clients.

In this episode we learn:

  • analyze current website traction to determine where browsers click through and where you lose them
  • website copy is commonly overlooked on interior designers’ portfolio pages—a few lines of copy go a long way
  • give individual projects their own pages and use these subpages to tell the story of your client and the project
  • hire a professional photographer and create a consistent look throughout your website
  • only showcase projects you want more of
  • use clear calls to action on every page

 

DESIGN INTERVENTION

Put your blinders on. It’s so easy to get distracted by what others in the industry are doing. Stay in your own lane, focus on your clients and how you can best serve them, and you’ll get far ahead.

About Katie O’Brien

Katie O’Brien is a brand and website designer specializing in elevated branding and fuss-free websites for interior designers. Her superpower and passion are building strategic digital homes that support interior designers’ business and lifestyle goals. Her streamlined 30-day process and long-term care plans go the extra mile, elevating her craft from an artful deliverable to a service that prioritizes you.

www.katieobrien.com

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