EP 284 | Two Hats, One Brand with Leia T. Ward
August 2, 2022
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Many staging professionals are approached by clients to continue the relationship by decorating the new home. It’s a big transition, because although these two businesses (staging and design) are compatible, they require vastly different procedures and different business models. In this episode, you’ll hear from Leia T. Ward, a Connecticut design professional who recently added design and decorating to her successful staging company.
In this episode we learn:
- staging and design are compatible businesses, but the business models are vastly different
- an advantage of staging is the instant gratification
- define your aesthetic and stick to it
- never watch the competitors—focus on you
- be a mentor and teach newbies how to run a business
- treat your vendors like gold
DESIGN INTERVENTION
“You do you. Keep your blinders on and stay true to your own ideas and aesthetic.”
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Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.
