EP 294 | Styling Interiors for Photography with Robin Zachary

October 11, 2022

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Are your interior design photos attracting the clients you actually want?

In this episode, Kimberley Seldon is joined by Robin Zachary to explore the art of styling interiors for photography and why beautifully styled images are essential for marketing your design business.

Designing a space and styling it for a photoshoot require different skill sets. Learn how professional styling can transform your portfolio, create emotional connection, and help your projects feel aspirational yet authentic.

If you want your interiors to stand out online and attract ideal clients, this episode will help you elevate your visual storytelling.

What you’ll learn in this episode:

• Why styling is a specialized skill separate from interior design
• How stylists create a natural, lived-in look for photography
• Why realistic, relatable interiors create stronger visual impact
• The importance of photographing your best projects consistently
• How styled photography supports marketing and client attraction
• Why keeping a library of inspiration ideas improves future shoots

 

DESIGN INTERVENTION

Even if you discuss the project at the outset and agree on a budget for props and expenses, things will undoubtedly be added to the list in the days leading up to the shoot. Make sure that you make your client aware that these additions will incur more time and money. In the early days, I used to keep exactly to the budget, sometimes digging into my own pocket. Don’t do this!

 

TAKE AWAYS

Yes, her new book: Styling Beyond Instagram

 

About Robin Zachary

My love of prop styling began even before I knew what to call it. As a child, I was inspired by my grandmothers, my aunt, and my mother, who grew up and lived in New York City in the 30s, 40s & 50s and collected beautiful vintage bags, jewelry, sweaters, and tableware. I was excited to receive whatever “outdated old things” they would give me, (which was like hitting the jackpot!) and use them in my photo shoots. Now that they all are gone, they live on in my heart through these beloved items.

www.robinzachary.com

Thank you to our Sponsor!

Kohler Signature Stores and Experience Centers

Kohler Stores offer sophisticated displays with elaborately designed suites and vignettes showcasing the Kohler Family of Brands including Kohler, Kallista, Robern, and Ann Sacks Tile and Stone.

KOHLER Signature Stores and Experience Centers provide an immersive retail experience for consumers and trade alike.

Kohler Store associates offer expert professional advice and project support in-store, virtually or on the phone. To find a local Kohler Signature Store or Experience Center near you, go to www.stores.kohler.com.

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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