EP 318 | Client Pipeline with Cheryl Horne

April 4, 2023

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Ideally, every business owner wants to have a lineup of customers and always know when the next job is coming. The most successful businesses sign projects via their pipeline, not chase their pipeline when projects dry up.

Lack of consistent prospecting = inconsistent results and inconsistent revenue.

In this episode we learn:

  • attract an abundance of potential clients with a well-tuned pipeline
  • consider marketing methods for increasing the number of potential clients
  • converting potential customers into paying projects is a primary focus
  • create an editorial calendar and use it to keep clients coming back



QTIP. Quit taking it personal.

About Cheryl Horne

Cheryl Horne is Director of Operations for Business of Design®. She began with the company in 2007, running live educational workshops for design professionals across Canada and the US. Moving the Business of Design® teachings online in 2012, she now manages the international online membership platform and overall business strategy.

Cheryl has a Bachelor’s of Business Administration from Trent University and a background in Finance and Project Management.

Through her company, MadMac, Cheryl works with entrepreneurs providing online business management and web design services.

BOD™ & You

Business of Design® is the world’s best business training for interior design professionals, like you. The Business of Design® podcast offers immediate, actionable strategies and a glimpse, into some of the many field-tested, proven systems you can implement to transform your business and your life.

Get started with the BOD 15 Step Project Management Strategy and 6 foundational programs that together, deliver the systems, procedures and strategies you need to run a successful, highly-profitable design business. There’s no theory here. The complete BOD Business Model is yours through Business of Design® Membership.


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