EP 335 | Give & Take with Mary Lou & Marc Fulson
August 1, 2023
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Having a business partner sounds like heaven to most solo-preneurs. In this episode, we hear from a husband-and-wife team, who use give and take to create a seamless experience for their ideal clients.
In this episode we learn:
- increase your service and you increase your net worth
- professional design is not for everyone, not every client is ideal
- get a clear understanding of how your business makes money
- taking the wrong client has consequences
- communicate your value by using business language like ROI, LTV, CAC, TAM, SAM, EBITDA
- part of any design job is to be empathic to your customers’ needs
- be future focused, keep your eye on the horizon
- never let clients dictate your process
DESIGN INTERVENTION
Don’t DIY! You are either making money or paying to learn. Paying could be in time, money, loss of revenue, opportunity cost etc. This is advice is for us, as well as our clients. Hire the mentors and teammates you need; don’t get the cheap option. Just like our clients are paying for our knowledge, experience, network, and time; invest in the professionals that will help you create better businesses and reach your goals more expeditiously.
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Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.