EP 334 | Prioritizing Clients with Aashita Chadha
July 25, 2023
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Frustrated with the shoddy professional practices of local renovation firms in her native Bangalore, designer Aashita Chadha had an idea. Why not create a design firm where the goal is to make the clients’ needs a top priority? Through innovative problem-solving, she and her husband are putting enjoyment back into the renovation process for their clients.
In this episode we learn:
- empathizing with your client allows you to focus on creating a more satisfying experience
- clients must be aware of everything that is happening on site at all times
- answer the client’s questions before they ask
- share personal stories when you need to convince a client to trust your suggestions for a product or design idea
- clients are unique beings with diverse personalities so adjust your communication style to match theirs
DESIGN INTERVENTION
Always ask yourself, what is the experience you are trying to bring to your client? Stay true to that goal.
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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.